The Discourse of Advertising (Interface (London, England).)

Main
Business & Economics - Sales & Marketing
The Discourse of Advertising (Interface...

The Discourse of Advertising (Interface (London, England).)

Guy Cook

0 / 0

0 comments

你有多喜欢这本书？

下载文件的质量如何？

下载该书，以评价其质量

下载文件的质量如何？

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

种类:

Business & Economics - Sales & Marketing

年:

2001

出版:

出版社:

Routledge

语言:

english

页:

135

ISBN 10: