Digital Strategies in the Pharmaceutical Industry

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Medicine
Digital Strategies in the...

Digital Strategies in the Pharmaceutical Industry

Name: Digital Strategies in the Pharmaceutical Industry
ISBN: 9781403903792

Leonard Lerer, Mike Piper

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This book is a comprehensive review of the current state of digital innovation, Internet activity, and e-business in the life sciences arena and a practical guide for managers planning, developing, and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

种类:

Medicine

年:

2003

出版社:

Palgrave Macmillan

语言:

english

页:

256

ISBN 10:

1403903794