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Troll Proof Branding in the Age of Doppelgangers

Troll Proof Branding in the Age of Doppelgangers

Gaurav Sood
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种类:
Business & Economics - Sales & Marketing
年:
2022
出版:
1
出版社:
SAGE Response
语言:
english
页:
276
ISBN 10:
9354793533
ISBN 13:
9789354793530
文件:
PDF, 12.10 MB
IPFS:
CID , CID Blake2b
english, 2022
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关键词

 
brands
branding
consumers
fake
troll
consumer
doppelganger
doppelgangers
customers
customer
product
negative
imagery
associations
jamming
journal
created
market
products
campaign
anti
cent
strategy
trolls
marketers
starbucks
companies
ipl
advertising
emotional
comments
coca
backlash
positive
apple
develop
users
consumption
reputation
trolling
nike
league
billion
equity
content
impact
personality
popular
technology
hacktivism
competition
emotions
mcdonald’s
brand’s
positioning
association
behaviour
global
listening
industry

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