Focus: Use Different Ways of Seeing the World for Success and Influence
Heidi Grant Halvorson, E. Tory Higgins
As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University’s Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we’ve got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations—from selling products to managing employees to raising children to getting a second date—Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.
年:
2014
出版社:
Plume
语言:
english
页:
272
ISBN 10:
0142180734
ISBN 13:
9780142180730
文件:
EPUB, 780 KB
IPFS:
,
english, 2014
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