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Handbook of Market Segmentation: Strategic Targeting for...

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Handbook of Market Segmentation:...

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms

Weinstein, Art

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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.

种类:

Business & Economics - Economics

年:

2004

出版:

3

出版社:

Routledge

语言:

english

页:

260

ISBN 10:

0789033186

ISBN 13:

9781135185664

系列:

Haworth Series in Segmented, Targeted, and Customized Market

文件:

PDF, 3.75 MB

IPFS:

,

english, 2004

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