This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually "do" service design to improve the quality and the interaction between service providers and customers. You ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.
Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used.You ll be able to focus on your customers and iteratively improve their experience.
Move from theory to practice and build sustainable business success."
Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used.You ll be able to focus on your customers and iteratively improve their experience.
Move from theory to practice and build sustainable business success."
年:
2016
出版:
Paperback
出版社:
O’Reilly Media
语言:
english
页:
541
ISBN 10:
1491927186
ISBN 13:
9781491927182
文件:
PDF, 69.86 MB
IPFS:
,
english, 2016
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