Business Research Methods
Donald R. Cooper, Pamela S. Schindler
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
年:
2011
出版:
11. ed.
出版社:
McGraw-Hill Irwin
语言:
english
页:
761
ISBN 10:
0073373702
ISBN 13:
9780073373706
系列:
McGraw-Hill/Irwin series operations and decision sciences
文件:
PDF, 17.29 MB
IPFS:
,
english, 2011
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