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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Torrey PodmajerskyUX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.
• Learn how UX content works with the software development lifecycle
• Use a framework to align the UX content with product principles
• Explore content-first design to root UX text in conversation
• Learn how UX text patterns work with different voices
• Produce text that’s purposeful, concise, conversational, and clear
Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible experiences for OfferUp, Xbox, Microsoft account, Windows apps, privacy, Microsoft education, and now Google. Torrey has a master's degree in curriculum and instruction from Seattle University.
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