Raising capital: get the money you need to grow your business

The above description is subjective. Actually the content is good, systematic, and presented with a straight forward & practical approch in a simple language. This will be appealing to a beginner who is either curious to develop his knowledge of the subject and equally helpful to a serious budding entrepreneurs looking to explore the financial horizon. The book certainly is handy and utilitarian. 

Of course for an indepth, critical & more sophisticated approch there are plenty of other sources available.