The Brand Glossary

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Business & Economics - Sales & Marketing
The Brand Glossary

The Brand Glossary

Name: The Brand Glossary
ISBN: 9781403998095

Interbrand

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Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

种类:

Business & Economics - Sales & Marketing

年:

2006

出版社:

Springer

语言:

english

页:

144

ISBN 10:

1403998094